Web analytics is the collection, measurement, analysis and reporting of online data for purposes of understanding and optimizing web usage. However, campaign market analytics is not just for measuring web traffic but can be used as a tool for business and market research. Campaign market analytics application can also help companies, individuals, businesses measure and track the results ofcampaigns. It helps one to estimate how changes traffic to a website after the launch of a new campaign. Campaign market analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Campaign market analytics is often used as part of customer relationship management analytics (CRM analytics). The analysis can include determining the likelihood that a given customer will repurchase a product after having purchased it in the past, personalizing the site to customers who visit it repeatedly, monetarize the dollar volume of purchases made by individual customers or by specific groups of customers, observing the geographic regions from which the most and the least customers visit the site and purchase specific products, and tracking which products customers buy the most and least likely to buy in the future. The objective is to promote specific products to those customers most likely to buy them, and to determine which products a specific customer is most likely to purchase. This can help to improve the ratio of revenue to marketing costs.
It tracks the all-round behavior of your business, campaigns and more. CM analytics is more than just tracking, it provides data for effective decision of your business.